Tofurkey

The vegan turkey option that’s a part of the long history of meat substitutes.

Tofurkey is a plant-based meat replacement loaf. It’s typically soy and/or wheat based with a stuffing core seasoned with herbs & spices. Its name is a portmanteau of “tofu” and “turkey” and was designed as a turkey substitute for Thanksgiving. When spelled “Tofurky” with no “E” it’s the brand name version created by Seth Tibbot.

Turtle Island Foods is a vegetarian food company started by Tibbot in 1980 in Forest Grove, Oregon. By 1995 Tibbot (who had been living in a 3 story treehouse of his own making) teamed up with vegetarian caterers Hans & Rhonda Wrobel to create a vegan alternative to the Thanksgiving turkey, and the tofurky was born. That first Thanksgiving they produced 500 tofurkys but by 2023 an estimated 5 million had been sold.

meat replacement ideas over the years
Meat replacement options have been around for thousands of years.

Substitute

The tofurkey is a part of the long history of meat replacement foods. Tofu (made from soy beans) has been eaten in China for at least 2,000 years. As Buddhism spread around Asia, preaching non-violence, it gradually converted more and more people to meat substitutes as killing animals and eating meat was strongly discouraged (that said it is unlikely the Buddha was a strict vegetarian). Wheat gluten based food (seitan, “wheat meat”, etc) was also invented in China, around the 6th century CE. 

Seventh-day Adventist (a religion started in 1863 from the failed Second Coming predictions of William Miller) encourages a healthy vegetarian diet. Headquartered in Battle Creek, Michigan they opened their Sanitarium in 1903 which was a “premier wellness destination” and became famous under the direction of Dr. John Harvey Kellogg. A strong proponent of vegetarianism, Kellogg (who created the Kellogg Company with his brother William Kellogg in 1906) promoted around 100 food items aimed at living a healthy meat-free lifestyle. Kellogg’s Corn Flakes still exist today but one of his other big hits was Protose, a very successful fake meat that (at least texturally) resembled veal or chicken. 

While vegetarianism has waxed & waned over the years the world is currently in a boom of plant-based meat replacement options. Beyond Burgers, Gardenburgers, Impossible Foods, MorningStar Farms, No Evil Foods, Quorn, and scores of others have all given people meat alternatives, and the tofurkey is a seasonal part of it all.

Seth Tibbot talks about inventing the tofurky.