The shopping day after Thanksgiving of dubious value.
Black Friday is the big shopping day after Thanksgiving and is considered the start of the Christmas shopping season. It’s the day retailers offer discounts on all sorts of items, creating a surge in shoppers out for the best deals. These days, while some of the biggest sales are limited to Black Friday, most retailers start offering “Black Friday” sales ahead of time in the days leading up to the day (and then continuing the sales the days following it, extending Black Friday in both directions).
The name Black Friday comes from late 1950s / early 1960s Philadelphia. People would descend on the city the day after Thanksgiving causing vehicle traffic & herds of people shuffling around the city – suburban shoppers coming to town for the day, relatives visiting for Thanksgiving, fans in town for Saturday’s Army–Navy Game with a day to kill, shoplifters, etc. To describe this chaotic mess the Philadelphia police called the day Black Friday.
Over the years, to try and separate the day from a nickname that implied chaos and headaches, attempts were made to rebrand Black Friday. In the 1960s Philadelphia retailers tried to have this day called “Big Friday” but it didn’t catch on. Eventually they accepted the name but with the spin that the “black” referred to their profits. Even this new interpretation came with the myth that retailers operated at a loss all year and relied on Black Friday and holiday shopping to take them out of the red and into the black financially. While this red to black was never true Black Friday is one of the biggest shopping days of the year and can make up 20-40% of a store’s annual sales.
Shop till you drop
Philadelphia and certain other cities have had Black Friday for decades but it took until the 1990s for it to become a nationwide event. Perhaps not surprisingly it has also become an international shopping event with at least 129 countries using Black Friday to generate sales. International Black Fridays are still held around the same time as the American version despite the absence of a Thanksgiving to pin it to.
The same companies who pushed to make Black Friday a day you’re supposed to buy things, also invented Cyber Monday as a day you’re supposed to buy things. Begun in 2005 Cyber Monday is the Monday after Black Friday when people would supposedly go to work and shop online. This wasn’t true at the time but by pushing this idea it actually became true. Cyber Monday is now the biggest online shopping day of the year in America.
Small Business Saturday is the day after Black Friday and was invented by American Express in 2010. Its goal is to encourage people to shop locally in small businesses … and of course spend more money.
Amazon launched Prime Day in 2015 as a sort of Christmas in July Black Friday sale. That said Amazon has a history of increasing their prices before they release their “deals” for Prime Day. Camelcamelcamel is a price history site that helps shoppers decide whether or not Amazon “deals” are worth it.
A perhaps silver lining to these invented days of commerce is GivingTuesday. This is the Tuesday after Thanksgiving when people are encouraged to donate to charities.
Is it worth it?
All of that said, Black Friday is not what it once was. The days of people lining up in the dark before stores opened, the grotesque violence, for doorbuster deals on big ticket items, are largely over. As mentioned many retailers begin offering Black Friday deals in advance of Black Friday. Some other holidays actually offer better discounts than Black Friday – President’s Day, for example, typically offers bigger discounts on appliances and mattresses. Some companies run the scam of raising prices in the days leading up to Black Friday to then offer a “discount” back down to the previous price. Bait-and-switch deals are also used to lure in customers with the possibility of big savings on scarce items, hoping they’ll shop for other things once there.
There isn’t one answer as to whether shopping on Black Friday is worth it. It depends on the sale and whether or not you really need something. Look into the price history of an item to see if it is really being discounted or not. Shop around for the best deals. Only buy what you need – buying more stuff is not the path to happiness.
Added info: while Black Friday may be a day for big sales, the practice of beginning the Christmas shopping season the day after Thanksgiving existed decades before Black Friday. Thanksgiving parades, most notably the Macy’s Thanksgiving Day Parade in New York City, end with Santa Claus as the finale. Santa’s appearance ushers in, quite literally, the end of Thanksgiving and the beginning of the Christmas season. Further, in 1939 President Roosevelt moved Thanksgiving from the last Thursday in November to the fourth Thursday in November, specifically to give shoppers (and retailers) an extra week of Christmas shopping (an extra week being dependent on the number of Thursdays in a given year’s November).
If you are feeling nostalgic for the simpler holiday shopping of times gone by you can browse old Sears Wishbooks.
And finally, the Philadelphia area not only gave us the name for Black Friday but it also gave us another day, Mischief Night, the night before Halloween when teens cause havoc.
