Humbug

Humbug the fraud, the hoax, the mint candy.

A humbug is another name for a hoax, a trick, a fraud, something that presents as one thing but is really something else. It was a mid 18th century English slang word that today is perhaps most closely associated with the character of Ebenezer Scrooge in Charles Dickens’s 1843 A Christmas Carol (the most famous Christmas ghost story of all time).

humbug is associated with Ebeneezer Scrooge

When Scrooge barks “Bah! Humbug!” he’s commenting on how Christmas is duplicitous, that he feels Christmas tells people they should be happy when they may have nothing to be happy about. To Scrooge, Christmas presents a face of cheer when beneath the surface the world is still as corrupt and as problematic as before. Scrooge the misanthrope, Scrooge the cantankerous grump. His “Bah! Humbug” establishes a baseline of Scrooge’s dislike of the season, his dim view of humanity, and how much work the three spirits will have to do to redeem him.

Humbug was a popular term for hoaxes and charlatans
While today we think of the word “humbug” mostly with A Christmas Carol, it used to be a popular word for charlatans, fraudsters, and hoaxes.

P.T. Barnum, the Prince of Humbug

One man who knew a thing or two about fraud was P.T. Barnum. Nicknamed the Prince of Humbugs, Barnum drew a fine line between what was and wasn’t an acceptable deception. He felt humbugs were acceptable tricks, that it was fine to trick the audience as long as they received something fun in return. One example of this was the Fiji Mermaid which he advertised as a beautiful woman rather than the monstrous animal hybrid he had on display (which was fake either way). If the ends justified the means it was all ok in Barnum’s opinion.

Barnum’s 1865 book The Humbugs of the World documents historic deceptions and the universality of hoaxes. For Barnum his style of humbug tricks were acceptable (not surprisingly) but hoaxes that tricked people out of their money with nothing in return were wrong. He spoke out publicly against psychics and other frauds who tricked and hurt people.

humbug candy
Humbug the striped candies have been popular since the 19th century, but unfortunately were the source of a poisoning scandal in 1858.

Mint Candy

Something that’s not a trick, but is a treat, are humbug candies. Humbugs are striped candies, typically mint flavored, most commonly found in English speaking countries (except the US). While they are probably English in origin, and have existed since at least the 1820s, it’s unknown exactly who invented them or why they are called humbugs.

In the mid 19th century humbugs gained an unwanted spotlight. On October 30, 1858 a batch of humbugs in Bradford, England were accidentally made with arsenic trioxide instead of daft (a filler agent made with powdered limestone & plaster of Paris, used as a sugar replacement to cut cost). A junior druggist scooped the wrong powder and gave it to the assistant candy maker who didn’t notice. This mistake killed 20 people (13 of whom were children) and poisoned an additional 200 people. One positive is this led to the Pharmacy Act of 1868 which, among other things, required poisonous substances to be specially marked to avoid confusion.

A look back at how humbugs were made in 1967.

French Dog Names

Since 1926 all pedigree dogs in France have been named based on the letter of the year.

The Société Centrale Canine (the Central Canine Society) is the kennel club of France. Since 1926 the SCC has had a naming convention that all pedigree dogs born in the same year are given a name starting with the same letter – the letter changing each year. So all pedigree dogs born in 1926 had names that started with the letter A, in 1927 they started with B, and so on. The intention was to simplify the work of dog genealogists tracking the lineage of pedigree dogs in the country.

Over time some letters were removed from the system because of how few French names begin with those letters. The letter Z was omitted from the system at the beginning and in 1973 K, Q, W, X, Y were all removed. This left a 20 letter system where, when you meet a fancy pedigree dog, you know exactly how old it is by its name.

Added info: this French naming rule only applies to pedigree dogs, not all dogs. Pedigree dogs are dogs whose lineage has been recorded. Mutts, adopted dogs, shelter dogs – none of these are restricted by the naming convention.

As for the difference between purebred and pedigree, purebred dogs are those whose parents are of the same breed. Pedigree dogs can be purebred or can be mixed breed, but whatever their lineage their genealogy is recorded.

Breakfast, Lunch, & Dinner (Supper, & Tea)

The names and details of our daily meals are relatively recent creations.

Breakfast

The clue being in the name, breakfast is the first meal of the day, the meal where you “break your fast” (the fast of not eating overnight in your sleep). That said this first meal of the day wasn’t always first thing in the morning like it is today. Up through the early Middle Ages people would rise and do without eating until after they had worked for several hours.

Further complicating things this late morning first meal of the day, before being called breakfast, was called dinner. From the Old French “disner” meaning “to break one’s fast” the first meal of the day only became “breakfast” in the 15th century. This early meal would be bread, maybe some cheese, and some alcohol (alcohol being safer to drink than water).

Dinner and Supper

As breakfast became breakfast, dinner moved from the 1st time slot to the 2nd. You would eat a small meal upon waking (breakfast), eat a large meal in the late morning to give you energy for the rest of your work (dinner), and then a small meal in the evening. The small meal at the end of the day was supper, from the French “souper”. This was typically a soup that you supped, a soup that was slow cooked throughout the day to be ready in the evening.

But dinner wasn’t done moving and moved again from the 2nd time slot to the 3rd, replacing supper as the last meal of the day. This change wasn’t all at once. The dinner shift in time slot was due to several reasons not least of which was the changing nature of how people worked. When people worked out of their homes or in an agrarian lifestyle in the fields near their homes, it was easier to prepare & eat a large meal in the middle of the day. Through the Industrial Revolution work moved to factories & offices and it became impractical to have a large meal in the middle of the day. As such dinner continued to be the biggest meal of the day but it moved to the end of the day when people returned from work.

That said, while “dinner” is the term most people use for the big meal at the end of the day some people (particularly those of agricultural backgrounds) still call this meal supper. Generally speaking though “dinner” and “supper” are seen as synonymous terms for the same meal. As such the Last Supper could have been the Last Dinner.

Lunch

With breakfast at the start of the day, and dinner now the last meal of the day, this left a time slot opening in the middle of the day. Lunch is essentially if dinner and supper switched places and supper changed its name. Starting in the 18th century lunch became a small midday meal, increasing in popularity as more and more people had their dinner at the end of the day.

Tea Time

So what is tea / tea time? After the Portuguese Catherine of Braganza introduced tea to England in the 17th century it eventually became a staple of British life. Tea as a meal took two forms: Afternoon Tea and High Tea. Confusingly, afternoon tea is the classier of the two.

Tea was originally had after the large midday meal of dinner, as tea was believed to assist digestion. As dinner moved to the end of the day tea time was created as a way to hold people over between lunch and dinner while still having tea after midday. Afternoon tea, as the name suggests, was served in the afternoon. It was a light meal of tea served with cucumber sandwiches, scones, cakes and other elegant snack foods – it’s tea time of the upper class (because who else had the time to break for fancy foods in the midafternoon?). High tea on the other hand was the meal of the working class. Working people couldn’t take a break midafternoon so they had their tea with heartier snacks after they came home in the evening but before their supper (or dinner).

As dinner replaced supper as the final meal of the day some people in British countries merged dinner and high tea, calling this meal “tea”.

Jawn

The Philadelphia replacement noun that started as “joint” in New York City.

The word “jawn” is a Philadelphia slang noun that can serve as a substitute for anything. Jawn is all things. Jawn is singular and/or plural (but “jawns” is also a viable plural form of “jawn”). Much like how bagpipes have become a symbol of Scotland even though they aren’t from Scotland, jawn is associated with Philadelphia but it didn’t start there. Jawn began as the word “joint” in New York City.

The official meaning of “joint” is that of a connection or a place where things come together. From this the Black American slang meaning for “a place to hang out” (such as “juke joint”) came about in the late 19th century. This use of joint eventually developed a racist connotation where “joint” also became slang for illegal drugs. Fast forward to 1980s New York City and the word joint developed a new positive meaning through the early rap scene. Funky 4+1’s That’s The Joint for example uses joint as a thing you like and enjoy. This use of joint is also heard later in the Beastie Boys’ Shake Your Rump. It’s this meaning of joint that took on a new life in Philadelphia.

Semantic Bleaching & The Southern Influence

One of the earliest instances of this joint change is a 1981 linguistic study field recording of an unnamed Black man in West Philadelphia. He uses joint to refer to all manner of things, from objects to women and more – joint had become a catch-all word that meant anything you wanted. This change is an example of “semantic bleaching” where there’s a reduction in a word’s intensity (like how “awesome” went from “inspiring awe” to also meaning “cool” or “terrific”). The Philadelphia semantic bleaching of joint likely took place sometime in the late 1970s.

Joint also underwent a change in pronunciation. The Philadelphia accent, while similar to New York City, is distinctly different owing to a greater influence of American southern accents (an accent that has linguistically made Philadelphia the “northern-most Southern city” according to UPenn linguist William Labov). Through this accent the “oi” sound in “joint” became more of an “aw” sound. Also the ending T became muted owing to African American English Vernacular. As such “joint” was pronounced more as “jawnt” and then just “jawn”.

Jawn is a part of the cultural identity of Philadelphia.
While jawn might not be heard or seen everyday it’s regularly found throughout Philadelphia.

Today jawn is far more versatile and celebrated than its joint ancestor. While perhaps not heard on a daily basis it’s still a part of Philadelphia’s cultural identity. One can find jawn in graffiti, boutique clothing companies, carpetbagger lawyers trying to ingratiate themselves to the region, and more. Jawn is as Philly as cheesesteaks, the Mummers, the Wanamaker Christmas light show, wooder ice, Wawa, Rocky, and soft pretzels.

Added info: in 2023 Dictionary.com added Jawn to the dictionary.

Funky 4+1’s That’s The Joint is one of the best examples of joint before it morphed into jawn.

While it doesn’t contain “jawn”, The Dead Milkmen’s 1988 classic Punk Rock Girl is a good example of the Philadelphia accent. Also featured in this video is Eastern State Penitentiary.

V, U, Double U

Before the letter U existed the letter V served as both letters. The letter W was literally double U’s.

The alphabet we use today, with 26 letters, is descendant from the Latin/Roman alphabet (the alphabet ancient Romans used to write Latin) which had 23 letters. The letter U wasn’t a part of the original Latin alphabet but that’s not to say that the U sound didn’t exist. The V letter form did double duty in the Latin alphabet, serving as both the consonant V sound and the vowel U sound. A reader knew which sound to make from the context of what word the letter was in (just like how many of our letters are read today).

The first recorded separation of U and V took place in 1386 in the Gothic alphabet. Initially U was just a different shape for the letter V (similar to how the letter J started off as a different way to write the letter I). The U and V shapes were used interchangeably but a rule formed to use the V shape when it was at the beginning of a word and to use the curved U shape if it was in the middle or end of a word (regardless of the intended letter sound). It wasn’t until the 17th century that the letter U became the letter we think of today, assisted in 1629 by printer Lazare Zetzner who made a clear distinction between the V shape and the U shape.

Today, despite the letters V and U having been separate letters for several centuries, we still see relatively modern buildings that feature the sharp V shape in place of the letter U. These are typically buildings in the classic Roman architectural style (city halls, courthouses, etc.) that have chosen to engrave their Us as Vs as a stylistic nod to the Latin alphabet and ancient Rome.

historical uses of V, U, and double Us
The ancient Romans used the letter V for both V and U (in the top left engraving, the “Avcustus” on the second line mixes & matches the intended sounds with just one letter). Modern buildings sometimes use V for U as a throw-back to ancient Rome. The English used two Us beside one another as an early form of the letter W.

Double U’s

Like the letter U, the letter W was also not a part of the original Latin alphabet. Over in England the Old English alphabet, in use from the 8th to the 12th centuries and was descendant from the Latin alphabet, also did not have the letter W. Unlike the Latin alphabet though (and confusingly) the Old English alphabet did have the letter U but not V.

So when it came time to write the W sound, the English initially used two U’s sitting beside one another (looking very much like our modern W shape). Then in the 8th century they switched to using the rune Wynn (ƿ) to represent this sound, but around 1300 they changed their minds and went back to writing it as UU. The clue being in the name, this is why the letter is called “double U.” The name “double U” continued even as the visual design of the letter became more like two V’s placed together.

As typefaces were created for the printing press, some began to create a letter form for W. For the typefaces that did not have this letter, printers continued to place two U’s beside one another. Today the letter W is its own letter and not double U’s.

Added info: while the Latin alphabet is the basis for many western writing systems, not all languages use the letters the same way. In English the letter W is pronounced like “wuh” but in German the letter W is pronounced more like a V, which makes the name Wolfgang more like “Volfgang”. In Welsh the letter W is a vowel.

Also, from 1928 until 2013 it was illegal to use the letter W in Turkey (as well as the letters Q and X). This was part of a policy by the Turkish government to force its people to speak Turkish and to make it difficult to write in other languages.

Corporate Jargon

The intentionally confusing language of business, politics, and advertising that helps the speaker fit in, lie, and pretend to say something when saying nothing.

After WWII there was increasing interest in the sociology of leadership, how groups of people interact, etc. The military as well as corporations (such as General Electric, AT&T, IBM, etc.) wanted to know the most efficient ways to run their organizations. They wanted to know how workers could find personal fulfillment in the workplace while also increasing profits. They turned to researchers and consultants to help them manage their growing workforces. This was the dawn of corporate jargon.

Corporate jargon (e.g. customer-centric, CSAT, flywheel, hard stop, disrupt, in the loop, stakeholders, value added, value stream, synergy, restructure, disrupt, circle-back, think outside of the box, paradigm shift …) is a product of post-WWII consulting. Corporate jargon is the language of white-collar business – it’s metaphors, acronyms, euphemisms, and other linguistic tools used to dress up ideas.

Mid-century consultants peppered their advice with this new business speak. Their clients heard these terms and used the same jargon towards their coworkers, who then told other coworkers, etc. Over time the business lexicon changed & grew as it spread around the world like a virus.

Doublespeak

Corporate jargon is a form of doublespeak and doublespeak is designed to deceive. It’s a way to obfuscate the truth. George Orwell’s ideas of “doublethink” and “newspeak” in Nineteen Eighty-Four are the basis of our modern idea of doublespeak. You find doublespeak not just in business but in politics and advertising as well. It’s a way of speaking that can make it seem like you’re saying something when you’re saying nothing at all. It can make the simple seem complex. More dangerously it can make intolerable concepts seem benign – “downsizing” instead of “we’re laying people off”, “gaming” instead of “gambling”, “collateral damage” instead of “we accidentally killed/hurt civilians.”

In the closing of his 1946 essay Politics and the English Language (which you can download here) Orwell says that “Political language — and with variations this is true of all political parties, from Conservatives to Anarchists — is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind.” Doublespeak isn’t about communication it’s designed to achieve conformity, or as Joseph Goebbels said, “We do not talk to say something, but to obtain a certain effect.”

The court of King Louis XIV found numerous ways to emulate him including unneeded anal fistula surgery.

The in-crowd

Despite knowing that corporate jargon is nonsense people keep using it, and not just to lie or confuse. Using this kind of speech can serve as a signifier that you’re part of the powerful in-crowd, that you’re a serious member of the workplace. Linking right back to how corporate jargon spread in the first place, people use the words & phrases they hear their manager say and they, in turn, use the same words when talking with coworkers.

Using corporate speak is but the latest example in a long line of things subordinates have done to curry favor with their superiors. In the mid 17th century French King Louis XIV began to lose his hair (a side effect of syphilis). He turned to wearing a wig to hide this problem. Soon other members of court also took to wearing wigs so as to copy the style of the king and seek his favor. More extreme is when Louis required a surgery for an anal fistula and, again to be like the boss, other members of court also got the surgery (even if it wasn’t needed). In the court of Louis XVI & Marie Antoinette some women got special pouf hair styles constructed to advertise that they had been inoculated against smallpox just like the king & queen had been — people finding ways to signal that they are (or want to be) like the people in power.

People have always found ways to appeal to those in power and to signal their membership in a tribe. People want to be a part of the in-crowd. While corporate jargon is relatively new the motivations behind it are nothing new.

Bonus: have fun (while a part of you dies) using a corporate jargon generator.

The king, George Carlin on soft language and doublespeak.

On the usage of corporate jargon.

Bock Beer / Goat Beer

The German beer whose name is a pun.

In the 14th century the northern town of Einbeck, Germany was producing some great tasting beer with higher alcohol content than typical lagers. The beer was brewed by individual households (in citizen brew houses) but the town owned all of the beer making equipment and hired hundreds of master brewers. This helped maintain a consistently high-quality product throughout town. As Einbeck joined the Hanseatic League they exported their beer around Europe and the popularity of their beer grew. In 1521 Martin Luther said that “The best drink anyone knows is called Einbecker beer” and later served it at his wedding.

In the early 17th century the master brewer Elias Pichler was lured down from Einbeck to Munich by Duke Maximilian to help the Bavarians make the Einbeck beer, or “Ainpöckisch bier”. The Bavarians changed the name a bit and with their southern pronunciation Ainpöckisch bier became “Oanpock bier” which was eventually shortened to just “Bock bier”. Soon the Einbeck style of beer was known by the name created by the brewers in the south.

a collection of bock imagery
Goat imagery has been tied to bock beer for years.

The Goat

As the centuries progressed bock beer posters, signs, and bottle labels tended to have a common visual motif – the image of a goat. No other style of beer has had such a consistently universal visual element. Goats have been used as imagery for bock beer across breweries, across time, and across countries. The reason is that “bock” in German means “male goat” (among other things). So Einbeck could be “ein bock” or “a goat”. Goats selling bock beer is a visual pun. It’s a multi-century dad joke.

Added info: there are different styles of bock beer including Maibock which is a seasonal beer made for the month of May (hence the name, “May bock”). The Sly Fox Brewery in Pennsylvania hosts an annual goat race every Spring where each year’s Maibock is named for the winning goat.

Also Doppelbock (“double bock”) is an even stronger bock brewed for Lent and the strong beer season.

Gemütlichkeit

The German concept of belonging & happiness that English doesn’t have a word for.

Sitting in a tent at Oktoberfest one song that will be played again and again is Ein Prosit. It only has four words in the lyrics, it takes less than 30 seconds to sing, and after singing it the band leader directs everyone to drink. The lyrics are:

GERMAN

Ein Prosit, ein Prosit
Der Gemütlichkeit

ENGLISH

A toast, a toast
To Gemütlichkeit

What exactly are we toasting? What is Gemütlichkeit?

groups of people enjoying gemutlichkeit
Gemütlichkeit is the good feeling of being with friends enjoying the simple things in life.

Good Feeling

Gemütlichkeit (roughly: ge-mut-lee-kite) is a German word that we don’t have a direct translation for in English. It’s a feeling of happy belonging, sort of like cozy but unlike cozy it’s felt in the company of others. Gemütlichkeit can’t be felt alone. It’s the good feeling you get wandering a Christmas market with your family, it’s a summer BBQ in a friend’s back yard, and of course it’s gathering together at a beer garden. Gemütlichkeit is a state of mind. It’s the enjoyment of simple pleasures shared with others.

Part of gemütlichkeit’s meaning comes from its origins. In the early 19th century Biedermeier period, industrialization helped create a new German middle class. This growing population used their new found money & free-time to embrace a quieter, simpler life. Feeling secure and happy with friends & family was more important than politics. This was also around the start of Oktoberfest, which began as a wedding festival but turned into an annual tradition in 1811. Gemütlichkeit and Oktoberfest go well together because, as people gather for good food, beer, and fun, they’re celebrating the simple things in life with others.

The legendary Franzl Lang sings Ein Prosit, a toast to gemütlichkeit.

Rednecks & Hillbillies

The terms redneck and hillbilly both come from rebellious 17th century Scottish protestants.

Rednecks

In 17th century, King Charles I pushed for greater religious uniformity across the British Isles. Scottish Presbyterians disapproved as these reforms were increasingly Catholic in style & organization. In 1638 thousands of Scots signed the National Covenant (sometimes using their own blood as ink), signifying their preference for a Presbyterian Church of Scotland and their refusal to accept the reforms made by Charles. Going one step further, some of these “Covenanters” took to wearing red cloth on their necks as an outward sign of their resistance. These dissenting Scottish religious rebels were the original “red necks”.

Looking closely at The Signing of the National Covenant in Greyfriars Kirkyard, Edinburgh by William Allan you can see the man signing the Covenant at the center is having his blood drawn by a dagger for him to use as ink.

Hillbillies

Political and religious tension continued around the British Isles throughout the late 17th century which led to the 1688 Glorious Revolution. On the one side of this revolution was Catholic King James II and those who supported a strong monarchy, on the other were Protestants & Parliamentarians. Afraid of a Catholic dynasty and that James would leave the throne to his Catholic son James Francis Edward, seven influential English nobility invited the protestant Dutch Prince William of Orange to invade England and take the throne.

Around the same time, Scottish Presbyterian leader Richard Cameron was preaching a message of rebellion against the English. Being a religious nonconformist, Cameron took to being a field preacher and spread his radical message outdoors away from Scottish towns. His followers (the Cameronians) were given the nickname “hillmen” due to their outdoor religious gatherings.

As William of Orange easily invaded England, and successfully took the throne, he was supported by Scottish Protestants. The Scottish living in Northern Ireland at the time fought against the Jacobite supporters of King James. William of Orange was nicknamed “King Billy” and his Ulster Scots Protestant supporters were nicknamed “Billy boys”. Eventually these two Scottish Protestant rebel nicknames of “hillmen” and “Billy boys” got combined to form “hillbilly boys” and then just “hillbilly”.

Ulster Scot supporters of William of Orange became known as “Billy Boys” which, when combined with the Scottish Cameronian nickname of “hillmen”, eventually became “hillbilly”.

American Rednecks & Hillbillies

Despite their successful support for William many Scottish were still oppressed for being Presbyterians and for being Scottish. Searching for greater religious & personal freedom they began to emigrate in larger numbers from Ulster to the British colonies in North America. An estimated 200,000 Ulster Scots (aka Scotch-Irish) emigrated to the American colonies between 1717 and 1775. Settling up and down the East coast and throughout Appalachia, these Scottish protestants brought with them their religion, their rebelliousness, as well as their nicknames.

Over the centuries the meanings of both “redneck” and “hillbilly” have changed. During the “Redneck War” of 1920-21 “redneck” was used to label the unionizing coal miners (many of whom were Scotch-Irish) who wore red bandanas in solidarity. The term has also been used to describe early 20th century southern Democrats as well as more literally to describe poor farmers with sunburnt necks. Hillbilly also took on a more literal interpretation to describe the people who settled the rural hilly areas of Appalachia and the Ozarks. Today both terms are generally used as derogatory slurs for poor rural whites.

Abracadabra

The magic word with a magical/medical past.

The exact origin of abracadabra is unknown but what is known is, before its modern usage by stage magicians, it was used as a real magical incantation. The earliest documented instance is the 2nd century medical text Liber Medicinalis by Serenus Sammonicus. As physician to the the Roman emperor Caracalla, Sammonicus prescribed wearing an amulet with the word abracadabra written on it to cure malaria.

A 13th century version of the 2nd century medical text Liber Medicinalis by Serenus Sammonicus showing abracadabra written in triangular form.

Abracadabra’s use in healing magic may have to do with its possible etymologies. One possibility is that it comes from the Hebrew “ebrah k’dabri” or “I will create as I speak”. Or it may have come from “Abraxas” the mystical word/god from the Gnostic belief system. One language it’s not from is Aramaic (which the internet likes to say it is). Often quoted as coming from “Abra Kadabra” meaning “May the thing be destroyed”, this false Aramaic etymology became a popular internet “factoid” because J.K. Rowling used it as the basis for her “Avada Kedavra” spell in the Harry Potter series (a spell that does not cure malaria … or anything else).

Abracadabra became a popular protective magical word to cure a variety of ills. One application was to write abracadabra out 11 times but each time removing the new last letter, forming a triangle pointing down. This could be written on parchment and worn around the neck, or carved into a pendant of some kind, but the idea was the same – you used the word to summon protective spirits. As you worked your way down, abracadabra would disappear and hopefully so would your illness.

In a metal pendant or written on parchment, abracadabra in triangular form was said to have protective / healing powers.

From Real Magic to Stage “Magic”

Over the millennia, as our scientific knowledge grew, we learned more about medicine and our belief in magic diminished. In general we no longer rely on magic to cure/protect us from the unknown. Our scientific understanding of the world leaves little room for magic; in a similar way to how we no longer have sea monsters on our maps. Magic went from being a highly-regarded area of study, to fun entertaining tricks illusions with rabbits in hats, decks of cards, sleight of hand, magic wands, etc. Similarly, abracadabra went from being a real magic word to being a performative word for stage magicians.

Added info: In A Journal of the Plague Year, Daniel Defoe mentions that some citizens of London, so desperate for relief from the plague in 1665, took to writing abracadabra in the triangle design on the doors of their homes. The Victorians took to the triangular abracadabra pendant as Western esotericism became popular. Today you can still find abracadabra pendants, should you want a little extra magical protection from the viruses of today.