Bock Beer / Goat Beer

The German beer whose name is a pun.

In the 14th century the northern town of Einbeck, Germany was producing some great tasting beer with higher alcohol content than typical lagers. The beer was brewed by individual households (in citizen brew houses) but the town owned all of the beer making equipment and hired hundreds of master brewers. This helped maintain a consistently high-quality product throughout town. As Einbeck joined the Hanseatic League they exported their beer around Europe and the popularity of their beer grew. In 1521 Martin Luther said that “The best drink anyone knows is called Einbecker beer” and later served it at his wedding.

In the early 17th century the master brewer Elias Pichler was lured down from Einbeck to Munich by Duke Maximilian to help the Bavarians make the Einbeck beer, or “Ainpöckisch bier”. The Bavarians changed the name a bit and with their southern pronunciation Ainpöckisch bier became “Oanpock bier” which was eventually shortened to just “Bock bier”. Soon the Einbeck style of beer was known by the name created by the brewers in the south.

a collection of bock imagery
Goat imagery has been tied to bock beer for years.

The Goat

As the centuries progressed bock beer posters, signs, and bottle labels tended to have a common visual motif – the image of a goat. No other style of beer has had such a consistently universal visual element. Goats have been used as imagery for bock beer across breweries, across time, and across countries. The reason is that “bock” in German means “male goat” (among other things). So Einbeck could be “ein bock” or “a goat”. Goats selling bock beer is a visual pun. It’s a multi-century dad joke.

Added info: there are different styles of bock beer including Maibock which is a seasonal beer made for the month of May (hence the name, “May bock”). The Sly Fox Brewery in Pennsylvania hosts an annual goat race every Spring where each year’s Maibock is named for the winning goat.

Also Doppelbock (“double bock”) is an even stronger bock brewed for Lent and the strong beer season.

Gemütlichkeit

The German concept of belonging & happiness that English doesn’t have a word for.

Sitting in a tent at Oktoberfest one song that will be played again and again is Ein Prosit. It only has four words in the lyrics, it takes less than 30 seconds to sing, and after singing it the band leader directs everyone to drink. The lyrics are:

GERMAN

Ein Prosit, ein Prosit
Der Gemütlichkeit

ENGLISH

A toast, a toast
To Gemütlichkeit

What exactly are we toasting? What is Gemütlichkeit?

groups of people enjoying gemutlichkeit
Gemütlichkeit is the good feeling of being with friends enjoying the simple things in life.

Good Feeling

Gemütlichkeit (roughly: ge-mut-lee-kite) is a German word that we don’t have a direct translation for in English. It’s a feeling of happy belonging, sort of like cozy but unlike cozy it’s felt in the company of others. Gemütlichkeit can’t be felt alone. It’s the good feeling you get wandering a Christmas market with your family, it’s a summer BBQ in a friend’s back yard, and of course it’s gathering together at a beer garden. Gemütlichkeit is a state of mind. It’s the enjoyment of simple pleasures shared with others.

Part of gemütlichkeit’s meaning comes from its origins. In the early 19th century Biedermeier period, industrialization helped create a new German middle class. This growing population used their new found money & free-time to embrace a quieter, simpler life. Feeling secure and happy with friends & family was more important than politics. This was also around the start of Oktoberfest, which began as a wedding festival but turned into an annual tradition in 1811. Gemütlichkeit and Oktoberfest go well together because, as people gather for good food, beer, and fun, they’re celebrating the simple things in life with others.

The legendary Franzl Lang sings Ein Prosit, a toast to gemütlichkeit.

Starkbierzeit (Strong Beer Season)

Munich’s strong beer season began as a work-around to Lenten fasting.

During the Lenten season leading up to Easter, the German monks of the Neudeck ob der Au Monastery would fast. While they were forbidden from eating solid food they were allowed to drink beer. “Liquid bread wouldn’t break the fast” was the idea – but they didn’t drink just any beer. The monks created the nutritionally-rich, and high in alcohol, doppelbock Salvator beer for the Lenten season. First brewed in 1629, the beer’s name of Salvator comes from “Sankt Vater”, or “Saint Father”, essentially meaning “Holy Father beer.” This beer was not only the start of the Paulaner Brewery but it was also the origin of Starkbierzeit, or “strong beer season.”

Strong Beer Season

Not as big or as well known as Oktoberfest, Starkbierzeit is the multi-week strong beer festival of Munich. While Oktoberfest beers have an alcohol content around 6%, all of the Starkbierzeit beers have a minimum alcohol volume of 7.5%. In the lead up to Easter, breweries around Munich release special high-alcohol beers for the season and host parties in beer halls. There’s music, dancing, people dressed in traditional tracht – it’s like a Lenten smaller-scale decentralized Oktoberfest … fueled by high-alcohol beer.

The Missing Children of Hamelin

It is very likely the Pied Piper is based on real events

The basic story of the Pied Piper of Hamelin is that in 1284 the Medieval German town of Hamelin had a rat problem. A stranger came to town who claimed that, by playing music on his magic pipe, he could lure the rats to the Weser river and rid the town of its problem. He did so and afterwards when he came to collect his payment the town decided they weren’t going to pay the agreed amount. The piper exacted his revenge by using his pipe to lure 130 children of Hamelin away from the town where they were never heard from again. As fairy tales go it’s pretty … grim.

In the early 19th century this version of the story was recorded by the Grimm Brothers of Germany who documented various Germanic fairy tales that were part of the oral storytelling tradition. Unlike most of their fairy tales however, the curious thing about the Pied Piper is that it seems to be only partially fictional.

Not a normal fairy tale

For being a fairy tale, one of the first curious things about the Pied Piper of Hamelin is that it takes place in a real town, not a fictional location. Also, unlike the standard “a long time ago” or some other vague time frame, this story very specifically took place in 1284. Before the Grimm version, the earliest documented version of this story is in the stained glass windows of the church of Hamelin around 1300. The church was destroyed in 1660 but details of the church, its windows, and the story of the missing children were, by then, documented in several places. The Hamelin records of 1384 say that, for reasons not specified, 130 children of Hamelin left in 1284 and never returned.

What happened to the children of Hamelin?

While the stained glass windows documented the loss of Hamelin children they never mentioned a piper. The earliest documentation of a piper is the Lueneburg Manuscript of 1440-50. So for over a hundred years the story may have had no piper, just missing children.

At face value the idea that a piper used music to lure rats & children out of town is unlikely. That said there were instances of dancing mania in the Middle Ages, where groups of people would just start dancing as in some sort of mass psychogenic illness. Perhaps a musician initiated some mania that led the children away.

Another theory involves the rats and that the children may have died from bubonic plague or some other infection spread by rats. Here the piper goes from being a musician or magician, to becoming a rat catcher. This theory is unlikely though because, to start, why would a disease only kill the children the town and not the adults as well? More importantly, the rats didn’t become a part of the story until 1559. So for almost 300 years the story had already been told without rats.

Still another theory is that the children left on the failed Children’s Crusade of 1212 where children of Germany & France were said to have set out for the Holy Land to try and peacefully convert the Muslims to Christianity. The piper in this case would have been someone whose job was to recruit children to join the crusade. Then the children never returned because they were sold into slavery. But because of the differences in years, and that the Children’s Crusade is riddled with fictional details and inaccuracies, it seems unlikely like that this is the explanation for the missing children of Hamelin.

Perhaps the most likely explanation is found in German colonization efforts. By the 13th century there was a push to have Germanic people move eastward to colonize more land from Poland down through Transylvania. The term “children” could have been meant more as “people of the town” rather than actual little kids. In this sense these were adults who moved away from Hamelin to settle new lands. The piper in this case could have been some loudly dressed smooth talking recruitment agent who came to town to sell people on the idea of emigration. This colonization theory is supported by a documented trail of late 13th century Hamelin family names appearing in Eastern European areas. Similarly, German place names start to become the names of towns in these areas around the same time.

So rather than a magical story of children being lured away from town by a mysterious piper, the reality may be that some citizens of Hamelin decided to leave and move eastward. As a way to remember these expatriate friends & families the town commemorated the loss in stained glass and in a story (a story that got confused and changed over the years). If only they had commemorated why they left.

Added info: “Pied” means “multicolored”, so he was a piper wearing somewhat eccentric/eye-catching multicolored clothes.