Pumpkin Beer

Pumpkins were a part of colonial beer making as a malt substitute. Only in the 1980s did pumpkin beers become the pumpkin spice flavored beers we know today.

Pumpkins have had two lives in beer making history – colonial and modern. Native to the Americas pumpkins are fairly easy to grow and a great food source. There is documented evidence of humans cultivating pumpkins since at least 5,500 BCE. When European colonists arrived in the 16th century they learned to use pumpkins as food, eventually hitting upon the idea of using them to make beer.

When you make beer, malt gives the process the sugars needed for fermentation to produce alcohol. Malt is grain that has been soaked, germinated, & dried. Early colonists had a difficult time staying alive let alone having the ability to produce reliable harvests of grains for beer. Necessity being the mother of invention they turned to the pumpkin and used the meat of the pumpkin to produce the sugars they needed for fermentation.

While they were initially used out of necessity, pumpkins continued to be used to make beer long after colonists were growing grain up through the 18th century. Pumpkins were cheap and grown everywhere which made them hard to resist. That said pumpkin beer was a drink of the colonies. Europe, which had affordable sources of grain, had no interest in making beer from pumpkins. After more than 200 years pumpkin-based beer began to decline in the early 19th century as grains in America became more affordable.

Pumpkins have been grown in the Americas as a food source for thousands of years. Eventually European colonists realized they could make beer with them.

Pumpkin Spice Pumpkin Beer

Our modern concept of pumpkin beer is more inline with the Pumpkin Spice Latte (PSL) and the pumpkin spice craze of the early 2000s – it’s about the flavor of pumpkin pie rather than using pumpkins as a malt substitute.

In 1986 the California brewpub Buffalo Bill’s Brewery (the first brewpub in America) was inspired to brew one of George Washington’s beer recipes that called for pumpkins instead of malt. After trying it however they found the taste less inspiring. So instead they created a syrup using traditional pumpkin pie spices and added it as flavoring. This was the first modern pumpkin beer.

Today pumpkin beers are an autumnal tradition with hundreds of options. Like other pumpkin flavored foods, some pumpkin beers contain real pumpkin while others do not, but one common characteristic is they all tend to taste like the spices of pumpkin pie.

“Pumpkin” Spice

The autumnal flavor designed to resemble the spices in freshly baked pumpkin pie (but doesn’t contain any actual pumpkin).

Pumpkin spice does not contain pumpkin. It’s a blend of cinnamon, ginger, allspice, nutmeg, and clove used as an ingredient to spice up pumpkin pies. This spice mix (or variations of it) goes back as far as colonial America. Unlike the spice blend you buy in the store however, the pumpkin spice used in most commercially produced products doesn’t contain these spices. Commercial pumpkin spice flavor uses chemicals to simulate these spices which replicates the taste of a freshly baked pumpkin pie.

One reason a synthetic flavor is used, in lattes for example, is that using the actual spices makes it taste a bit more like Indian masala tea (chai tea) instead of pumpkin pie. Synthesized pumpkin spice flavoring has been engineered to taste like the spices after they have been transformed by the pie baking process. Other reasons for using a synthetic flavor are reliability (the flavor is the same every time) and cost (synthetic flavoring is a lot cheaper than using actual spices).

He who controls the spice controls the universe

The craze for all things pumpkin spice began in 2003 with the limited release of Starbucks’ latest specialty seasonal drink, the Pumpkin Spice Latte (PSL). With the success of their winter themed Peppermint Mocha and Eggnog Latte, Starbucks wanted an autumnal offering. Inspired by the flavors of freshly baked pumpkin pie the marketing team chose the name Pumpkin Spice Latte.

From big brands to small, just a few of the pumpkin spice products available for your autumnal seasonal needs.

In 2004 the drink was offered nationwide and became the most popular seasonal Starbucks beverage, generating an estimated $1.4 billion in sales as of 2017. It also started the flavor trend of all things getting a limited edition pumpkin spice variety. You can find candles, lip balm, cereal, soap, SPAM, chocolate candy, air fresheners, beer, and more all with pumpkin spice flavors.

Added info: Starting in 2015 the Starbucks PSL now contains some amount of pumpkin, but the flavor of the drink is still created using a pumpkin spice flavoring. Also, despite the autumnal seasonality of the drink, the PSL is on the Starbucks Secret Menu and you can buy it all year round.