Roses Instead of Cocaine
Most roses sold in the United States come from Colombia.
Most of the Valentine’s Day roses sold in the United States come from Colombia. Roses from Colombia make up around 60% of US florist rose sales and they account for most of the roses sold in supermarkets (and supermarkets make up about half of US flower sales).
In the weeks leading up to Valentine’s Day, Colombia ships about 150 million roses to the United States. Walmart alone purchases about 24 million Colombian roses for the holiday. Upwards of 30 to 35 flights take off from Bogota each day filled with flowers, flying mostly to the United States.
Sniff Flowers, Not Cocaine
Between 1990 and 2018 American grown roses lost 95% of their market share, from 545 million roses sold to less than 30 million. So what happened? In 1991 the US government passed the Andean Trade Preference Act with Colombia, Ecuador, Bolivia, and Peru. This eliminated tariffs on certain products including cut flowers. The legislation was a carrot (as opposed to the stick) approach to encourage cocaine producing countries to produce & export something that wasn’t cocaine and make money in the process.
The system has had questionable success in curtailing the production of cocaine, but it’s been a big success for Colombian roses. Colombia now grows 20,000 acres of flowers across over 300 industrial farms. The flower industry directly employs around 90,000 Colombians and indirectly employs 40,000 more in adjacent industries. The biggest loser in this agreement has been the American cut flower industry. The American companies still in operation have transitioned to growing higher-end roses that sell for more money intended for weddings and other special events.