Astrology, the idea that the stars are influencing your life, is completely fake.

Humans have been following the movements of the sun, the moon, the planets, and the stars for thousands of years. Using this celestial information to understand the seasons and the passage of time is logical. Using this information to predict the future or explain human personalities, is not logical (but understandable). People want to understand why things happen, the world can be scary, and finding some system in the stars is an attractive idea. A relatable narrative is more appealing than unpredictable chaos so it’s understandable that people would look to astrology (like how people fall for conspiracy theories).

While there are different kinds of astrology, the shared basics is that they use complex series of real astronomical calculations combined with made-up traits assigned to different constellations/alignments/times to “gain insights” into the workings of the world. The Western astrological system is rooted in Hellenistic astrology from the Mediterranean around 200-100 BCE (which itself is based in the much older Babylonian astrology). It’s from Hellenistic astrology that we get the Zodiac, horoscopes, star signs, and the kind of astrology we typically encounter in blogs and newspapers.

Despite millennia of study & measurements, nobody is any closer to explaining why astrology is supposedly real.


That said, astrology is completely fake. It’s pseudoscience, superstition, hooey. To start, there’s no reason a distant configuration of stars which looks vaguely like a crab or a bull would have any relationship with the events on Earth. But even if there was some kind of relationship there would need to be a force connecting us to these heavenly bodies, affecting us here on Earth. Science hasn’t found or been able to measure any kind of force at work. Neither gravity nor electromagnetism work like this. Maybe there is some unknown other force, that remains strong yet undetectable, interacting with us from distant stars trillions of miles away which has yet to be discovered.

Another problem is that astrological assessments/predictions should be at least consistent if not accurate. In 1985 scientist Shawn Carlson conducted a double-blind experiment with astrologers to match personality test results to natal charts (essentially their zodiac symbols). If personality types are immutably governed by the stars, matching a zodiac sign to a participant’s corresponding personality type should be easy. It was apparently not easy, as astrologers performed about the same as pure chance. Worse, the astrologer participants performed poorly in even finding their own personality profiles.

Maybe astrology succeeds despite the human failings of astrologers. Time twins, people born at the same time on the same day sometimes even in the same hospital, should have similar personalities. Unfortunately there is no correlation at all. Even without astrologers being involved astrology is inconsistent.

Part of the blame for astrology lies with its adherents who believe astrology is real. Paranormal skeptic James Randi conducted an exercise where he gave detailed horoscopes to a class full of students. Most of the students said the horoscope they received were quite accurate. The trick was that Randi gave the same horoscope to everyone in the class. What the students in Randi’s experiment fell for was the Barnum effect.

Barnum Effect

The Barnum effect (aka the Forer effect) is found in fortune telling and astrology where an assessment/reading seems to be about you but in reality can apply to almost anyone. These are statements that have been carefully worded to be specific and yet universal. For example, one might say that …

“You have a tendency to be critical of yourself. You have a great need for other people to like and admire you. You pride yourself as an independent thinker and do not accept others’ statements without satisfactory proof. At times you are extroverted, affable, sociable, while at other times you are introverted, wary, reserved.”

In fact these statements are part of what psychologist Bertram Forer gave to his test subjects as part of his 1948 study. When assessing the accuracy of these statements, participants in Forer’s experiment gave an average rating of 4.3 out of 5 (5 being the most accurate). It turns out every student was given the exact same statements. Horoscopes and other astrological readings frequently use the Barnum effect to seem specific to you but in reality can apply to almost anyone.

Confirmation Bias

Another way astrology can seem real is through confirmation bias. Believers remember the predictions that came true more than the ones that didn’t. When someone has an emotional desire for a certain outcome they can respond more favorably towards the evidence that supports their beliefs and dismiss or undervalue contradictory evidence. Selectively remembering the horoscopes that came true can make astrology seem real, even thought it’s not.

Believers in astrology tend to be of lower intelligence and more narcissistic than non-believers. A potential “self-centered worldview” (with a shaky understanding of science) could help to explain why some people find astrology so attractive.

Ultimately astrology is inconsistent, inaccurate, and unable to explain why any of it is supposedly happening. From Cicero to modern scientists we have compelling arguments and mountains of scientific evidence showing again and again that astrology isn’t real. As professor Ivan Kelly of the University of Saskatchewan wrote, “Astrology is part of our past and has undeniable historical value, but astrologers have given no plausible reason why it should have a role in our future.”

Added bonus: one famous believer in astrology was President Ronald Reagan. Astrologer Joan Quigley (the Rasputin of the Reagan White House) regularly consulted her star charts to advise the president on a host of matters. She advised the president on when to deliver speeches, when to have presidential debates, when he should schedule his cancer surgery, and even when to land Air Force One. It was generous of the Christian Moral Majority to overlook Reagan’s pagan beliefs.

Scam Email Spelling “Mistakes”

The spelling mistakes in email scams are intentional.

Upon receiving a scam email with spelling mistakes your first instinct may be to think “Idiots, they can’t even spell correctly.” The truth however is that those spelling mistakes are most likely intentional as a way to remove false positives. The mistakes are part of the scam.

In order for a scam to be profitable, the scammer wants to maximize their time by only interacting with people who are the most likely to pay them. To interact with someone who will never commit & pay is a waste of time. So the spelling “mistakes” are there to filter out people who are clever enough to see the mistakes and realize it’s a scam. They are a filter to find only the most gullible people, perfect for scamming.

Added bonus: The Nigerian Prince email scam is a lot older than you may think. While it is an email scam now, this “Advance-Fee Scam” operates much in the same way as the “Spanish prisoner scam” which goes back to at least 1898.