Tiki Culture
The pop culture movement of leisure, escapism, and fantasy that’s light on authenticity.
The word “Tiki” comes from the Maori name for the first man of creation. Tiki also became the name of human-like figures carved in wood or stone in the Polynesian Triangle, from New Zealand to Hawaii to Easter Island.
By the mid 20th century the Tiki name got borrowed, like so many other cultural ideas, and blended together in America to create Tiki culture.
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Set sail for fantasy
Tiki is escapism. It’s a South Seas fantasy of jungles, volcanos, rum drinks, palm trees, bamboo, headhunter skulls, the limbo, little umbrellas, leis, sand, surf, ukuleles, Hawaiian shirts, pineapples, parrots, blowfish, coconuts, Moai, and more. Tiki does not look to be authentic to any particular culture but creates something new borrowing from around the world.
To create this fantasy Tiki got its start, appropriately, in Hollywood. The founding father of Tiki was illegal rum bootlegger (and later WWII veteran) Ernest Raymond Gantt, aka “Donn Beach” aka “Don the Beachcomber”. In 1933 at the end of Prohibition, Beach created the world’s first Tiki bar “Don’s Beachcomber”. The bar’s decor of bamboo, rattan furniture, tiki torches, palm leaves, glass floats, Polynesian art, etc. set the template for all Tiki bars to follow.
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Over time competing Tiki bars around Los Angeles would hire local Hollywood art directors to help design increasingly more fantastic interiors – like stepping onto a movie set, a Tiki bar would whisk you away from reality. Also, working the other direction, Beach was sometimes hired by film studios to advise on movies set in the South Pacific.
Beyond the visual Beach’s other major contribution to Tiki was the drinks.
The Zombie, Three Dots & A Dash, Dr. Funk, Cobra’s Fang …
Don’s Beachcomber invented a fun illustrated menu of mixed drinks with exciting names such as the Zombie, Three Dots & A Dash, Navy Grog, and others which have become Tiki bar staples. The Mai Tai, another legendary Tiki drink, is generally credited to Trader Vic’s of Oakland, CA. A competitor of Don’s Beachcomber, Trader Vic’s was opened in 1934 by Victor Bergeron and has become an international chain of Tiki restaurants (which also inspired the theme & name of the grocery store Trader Joe’s).
Beach referred to his mixed drink creations as his “Rhum Rhapsodies”. They were based on the basic recipe concept of the Planter’s Punch which combines sour, sweet, strong alcohol, and water. Some restaurateurs would code their cocktail recipes to prevent competitors from stealing their best ideas. That said most Tiki cocktails are Cuban & Jamaican inspired, they use rum as their alcohol of choice, and their recipes eventually got out. Specialized ceramic Tiki mugs, carved like Tiki sculptures, helped set restaurants apart from one another while also becoming sought-after collectibles.
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Bali Ha’i and Kon-Tiki
Despite starting in the 1930s Tiki really took off in the 1940s as WWII veterans came back from the Pacific. Tiki allowed them to idealize the good parts of their time in the Pacific and forget the bad. James Michener’s 1947 Tales of the South Pacific, and later the Broadway musical, were hugely influential in popularizing a romanticized idea of the Pacific islands. Thor Heyerdahl’s raft adventure sailing across the Pacific Ocean in 1947 (… in support of his racist ideas about Polynesians), and the subsequent bestseller novel The Kon-Tiki Expedition, gave a sense of adventure to Tiki culture.
Tiki’s popularity grew rapidly around the world. With Hawaiian statehood in 1959, and widely available commercial aviation, more tourists got to experience tropical destinations. Munich’s Oktoberfest in 1959 had a Hawaiian Village area. Trader Vic’s franchised by partnering with Hilton Hotels, operating as many as 25 locations at once. Restaurateur Stephen Crane created the Tiki chain Kon-Tiki in partnership with Sheraton Hotels.
Tiki also appeared in entertainment. Elvis had three Hawaii-based movies (and later he had the “Jungle Room” in his Graceland home). Disney created Walt Disney’s Enchanted Tiki Room attraction in 1963 and later Disney’s Polynesian Village Resort (the resort where John Lennon signed the paperwork officially ending The Beatles). Television gave us McHale’s Navy, Gilligan’s Island, Hawaii Five-0. Tiki and all things tropical were found across pop culture.
Tiki’s rum drinks, the visual spectacle, and the sense of exotic adventure created an environment of looser social mores allowing repressed Westerners an outlet to cut loose.
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The tide goes out, and comes back
The tide changed for Tiki in the late 1960s / early 1970s. Young baby boomers saw Tiki as increasingly uncool and associated it with their parents’ generation. The grass huts and jungle themes were becoming reminiscent of the Vietnam War. The kitsch ornamentation, the spectacle, the recreational leisure wear – Tiki became embarrassing and began to die off.
The 1990s saw the tide come back for Tiki. The children of the baby boomers began to embrace what their parents had rejected. Hipsters gravitated towards Tiki culture. Early websites and message boards helped nascent Tiki fans learn more and make friends. New Tiki bars began to open as well as renewed interest in the originals who had managed to stay afloat.
Authenticity
With Tiki culture’s second act came a critical reevaluation of Tiki overall. Tiki is not an authentic depiction of any particular culture. Its an appropriation of Polynesian imagery, Caribbean inspired drinks, dressed-up Cantonese food, Congolese masks, a mythologizing of “noble savages” and the exoticism of Pacific Islander peoples. Tiki is a problematic blending of completely disparate cultures where the only unifying element is seemingly the “exotic” colonialist view Westerners had of them all.
Like the Irish pub-in-a-box Tiki bars focus on creating a fun environment not an authentic one. It’s an illusion, a fantasy, a melange of ideas that offer a break from your office cubicle and ordinary life. Perhaps it’s best if one goes in with eyes wide open knowing they aren’t about to see anything authentic to Polynesian culture.
That said some new Tiki bars are considering the history of Tiki as they design new experiences. Subgenres of Tiki exist such as “nautical” or “straw bars” that have some of the feeling of Tiki bars but without some of the appropriated Polynesian imagery.
Added info: The Tiki Room at Disneyland was the park’s first air conditioned attraction. This was for the comfort of the guests but also because the system that ran all of the animatronics ran so hot the attraction had to be cooled down.